Oxford Performing Arts Center

• Overview

  2023–2026

  A three-year full-service partnership spanning digital advertising, content production, and marketing strategy across multiple seasons for Alabama’s busiest stage. Managed a ~$200K annual ad budget across Meta and Google, producing weekly performance reporting alongside video, photo, and graphic design work in support of every program offering.

• Services

  • CMO Consulting

  • Digital Ads Management

  • Social Media Management

  • Video Production

  • Photography

  • Graphic Design

Oxford Performing Arts Center · Oxford, Alabama · Oct 2023 — Mar 2026

Eli Pruett × OPAC

Weston Pixel LLC — Paid Acquisition · Creative Production · Fractional Strategy

$6.5M+

Total Ticket Revenue During Engagement Driven by Meta + Google campaigns across 60+ shows per season, Oct 2023 – Mar 2026

$2,592,782

2025 Ticket RevenueHighest single year in venue history

64%

Revenue GrowthPre-engagement baseline (2022) → 2025

98%

Revenue Per Show Increase$17,222 → $34,116 (2022 to 2025)

$1,096,308

Q1 2026 Ticket RevenueJanuary – March 2026 alone

$477,501

Total Ad Spend ManagedMeta + Google, full engagement period

97M+

Total Meta Impressions DeliveredAcross all campaigns

478%

Social Media Reach IncreaseGrowth over engagement period

94

Concurrent Campaigns at PeakActive Meta + Google campaigns

2.88×

Google Ads ROASTrue purchase attribution · 41 campaigns

44×

Top Campaign ROASJamey Johnson, Meta (best single campaign)

$56,294

Hidden Vendor Markups UncoveredIdentified & eliminated

$28,743

Avg Weekly Client RevenueLast 25 weeks of engagement

westonpixel.com

WESTON PIXEL